On July 4, 1964, the Rolling Stones appeared on Juke Field Jury, the BBC panel present by which showbiz professionals have been requested to evaluate pop singles. No footage of this auspicious broadcast survives, however the institution did not take too kindly to the looks, with tabloid newspaper The Each day Sketch accusing the band of being “gum-chewing, ill-mannered, ill-humoured, intolerant and illogical jurors.”
The Stones would have the final giggle, after all. They’re nonetheless filling stadiums, whereas the Sketch struggled for the remainder of the 60s earlier than struggling the final word journalistic humiliation in 1971 after they have been merged with The Each day Mail.
Maybe it is shocking that the BBC invited the Rolling Stones to look on Juke Field Jury in any respect, for they’d soundtracked an commercial that aired the earlier month, by which a bunch of faux panellists parodied the present, expressing their pleasure a couple of bowl of Kellogg’s’ well-known cereal product Rice Krispies as a substitute of, say, the brand new singles by Gerry & The Pacemakers and The Bachelors.
The jingle that offered the musical mattress for all the thrill was composed by Stones guitarist Brian Jones for promoting company J. Walter Thompson, and featured Mick Jagger extolling the numerous virtues of the favored breakfast deal with.
Get up within the morning there’s a snap across the place
Get up within the morning there’s a crackle in your face
Get up within the morning there’s a pop that basically says
“Rice Krispies for you and also you and also you”
Pour on the milk and hearken to the snap that claims “It’s good”
Pour on the milk and hearken to the crackle of that rice,
Rise up within the morning to the pop that claims “It’s rice”
Hear them speaking crisp. Rice Krispies!
The band have been paid £400 for the session (about £6900/$8800 in at the moment’s cash), which was engineered by Glyn Johns, who’d go on to work on a string of albums by the band over the next decade, from 1965’s December’s Youngsters to 1976’s Black And Blue.
It is easy sufficient to be cynical concerning the Stones/Kellogg’s partnership from this distance, however Jones’s Rice Krispies jingle is a superb instance of the band’s livewire chemistry, with Mick Jagger singing so onerous the mic really pops as he sings the phrase ‘pop’, and Keith, Invoice, Charlie and Brian (whether it is certainly them) rattling their method by a tune that appears like certainly one of Chuck Berry‘s higher cast-offs.
Maybe the band ought to add Juke Field to their present setlist. We’re certain Kellogg’s can be delighted.