Kendrick Lamar’s “Not Like Us” video is plagued by delicate hints and easter eggs referencing his battle with Drake, and a few followers imagine they discovered one which reveals the date of a brand new album.
The beautiful video is densely full of imagery alluding to the feud. Lamar dances along with his fiancée and their youngsters, does pushups in a room resembling a cell and ends the Dave Free co-directed video by strolling away from a caged owl.
Eagle-eyed followers have been combing by way of the visuals to decode all of the symbolism. Some imagine Kendrick Lamar introduced the date of a brand new album through a hidden clue.
Followers honed in on the lettering of a jacket Lamar wore within the video, which seemed to be a date: 8/8/2024.
“New Kendrick album August eighth ???” one particular person shared on X (Twitter) alongside a picture of a jacket Lamar wore within the video.
New Kendrick album August eighth ??? pic.twitter.com/IOTTZNnUji
— 𝐉𝐱𝐎𝐧𝐓𝐡𝐞𝐊𝐞𝐲𝐳 (@JxOnTheKeyz) July 5, 2024
“On Kendrick’s jacket , he has the date 8/8/2024,” one other person posted with an analogous picture. “Do what you need with that data .. it lands on a Thursday. New album 9pm.”
On Kendrick’s jacket , he has the date 8/8/2024 … do what you need with that data .. it lands on a Thursday. New album 9pm . pic.twitter.com/YI6F1x7gdx
— P🎱ЯKŸ (@DavidSFV93) July 5, 2024
Nonetheless, Lamar wasn’t teasing a brand new album along with his clothes, but it surely seems to be one other jab at Drake. The jacket in query is from the newest assortment by Jamaican-British designer Martine Rose. The “date” really reads “S/S/2024” and refers to Rose’s Spring/Summer season collection.
Lamar additionally wears Rose’s “Motocross” scarf wrapped round his head in different “Not Like Us” scenes.
The selection of designer is an attention-grabbing one provided that Ok. Dot accused Drake of being a colonizer who collaborates with different artists to realize “road cred.” He additionally refers to Drake talking in a number of accents and even mocks his Jamaican Patois-heavy Toronto slang. Moreover, Drake has caught warmth through the years for adopting a London accent or talking Patois.
After Lamar successfully ended the battle with “Not Like Us,” Drake followers have been hoping he’d lastly push the “purple button” and return with a observe to attempt to even the rating. Nonetheless, the OVO boss hopped on the remix of Toronto TikTok star Snowd4y’s “Hey There Delilah” parody, “Wah Gwan Delilah.”