To mark the season 2 premiere of House of the Dragon, Max launched an formidable advertising and marketing marketing campaign that included a 270-foot set up of Vhagar the Dragon coiled across the prime of the Empire State Constructing in New York Metropolis.
The dragon is made up of 1,700 whole patterns and 600,000 inches of sewn seams, and is affixed to the Empire State Constructing by greater than 153 rigging factors. It should stay atop the skyscraper via June 18th. There are a number of House of the Dragon-related activities within the constructing, together with the Iron Throne, the brand new Recreation of Thrones: Legends cellular sport, a photograph sales space, and sorbet. Plus, followers can pose for a selfie with Vhagar on the 86th Ground Observatory.
Together with the activation on the Empire State Constructing, Max additionally raised bodily raised banners selling season 2 of Home of the Dragon on the New York Inventory Change, Rockefeller Heart, Grand Central Terminal, and Citi Area.
Learn our review of House of the Dragon’s season 2, in addition to interview with the present’s solid about why final summer time’s blockbuster Oppenheimer had them thinking about destruction on a whole other level.
Vhagar on the Empire State Constructing, picture by Ethan Barber
Vhagar on the Empire State Constructing, picture by Ethan Barber
Vhagar on the Empire State Constructing, picture by Ethan Barber